For the 20th anniversary of the London Festival of Architecture, I refreshed its visual identity restoring the bold yet clean character it had lost through multiple redesigns.

I reinstated the sticker-like shape of the logo and standardised typography, sizes and proportions across all collateral.

The new identity serves as a crisp canvas with original photography at the forefront, enabling flexible messaging while remaining instantly recognisable through the bright magenta logo and white Polaroid‑⁠inspired framing.

2024–2025